A logo is not a brand. It's the tip of one. The businesses people remember have something deeper: a consistent visual language that shows up the same way on a website, a business card, a social post, and a storefront. Colors that mean something. Typography with a point of view. A mark that works at sixteen pixels and on a billboard.
Too many "logo design" services hand you a single file and disappear — leaving you to improvise every other visual decision from then on. The result is the visual equivalent of mumbling: a decent mark surrounded by inconsistent everything.
We design identity systems. The logo is the centerpiece, but you also get the color palette, the typography rules, the secondary marks and lockups, and a usage guide that keeps everything coherent long after we're gone. So whether it's your designer, your developer, or you at midnight making a social post — the brand stays the brand.
your positioning, audience, competitors, and personality, before any sketching
multiple distinct creative directions to choose from, not minor variations of one idea
main mark plus secondary lockups, icons, and monochrome versions
primary and supporting colors with exact values (HEX, RGB, CMYK, Pantone references)
primary and secondary typefaces with hierarchy rules for headlines, body, and UI
a clear document covering clear space, minimum sizes, backgrounds, and what never to do
your identity previewed on business cards, social profiles, signage, and stationery
vector sources (AI/EPS/SVG) plus web-ready PNGs, in every color variation
structured feedback cycles to sharpen the chosen direction
we explain the system so you (and future designers) use it correctly
A working session on who you are, who you're for, and what the brand needs to say. We also audit competitors so you don't blend in.
We develop distinct creative directions — genuinely different ideas, each with a rationale.
You pick a direction; we sharpen it through structured revision rounds until it's right.
Colors, typography, secondary marks, and guidelines are built out around the approved logo.
Full file package plus the usage guide, with a walkthrough of how to apply it all.
This is for you if you're launching a business and want to start with a brand that looks established, or you're an existing business whose visuals have drifted into inconsistency and need a proper system to rally around.
This is not for you if you want a quick, cheap logo with no thinking behind it — there are marketplaces for that, and this isn't one. A real identity takes discovery, iteration, and craft; if that's not what you're after, we'll both be happier apart.
details confirmed before work begins You'll see multiple genuinely distinct directions — different ideas, not the same mark in three fonts. The point is a real choice, each with a clear rationale.
Everything: vector source files (AI/EPS/SVG) for print and future designers, plus web-ready PNGs in full color, monochrome, and reversed versions. You'll never be stuck asking someone to "just enlarge the logo from the website."
Yes. Rebrands start with an audit of what to keep (brand equity is real) and what to shed, then follow the same discovery-to-system process. We can also phase the rollout across your website, socials, and materials.
details confirmed before work begins Identity work can't be rushed — discovery, concepts, and refinement each need their space. You'll get a realistic schedule with your quote.
No — that's legal work, and we're designers, not lawyers. But we deliver original work with full source files, which is what you'll need when you engage a trademark professional.
That's exactly what the system is for. We design with real applications in mind — and if you want us to apply it, our web design and social media teams can roll it out everywhere.
Tell us about your project and get a custom quote — no pressure, no obligations.